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Trending ETFs

Name

As of 03/27/2024

Price

Aum/Mkt Cap

YIELD

Annualized forward dividend yield. Multiplies the most recent dividend payout amount by its frequency and divides by the previous close price.

Exp Ratio

Expense ratio is the fund’s total annual operating expenses, including management fees, distribution fees, and other expenses, expressed as a percentage of average net assets.

Watchlist

$57.96

$70.7 M

0.00%

$0.00

1.20%

Vitals

YTD Return

11.6%

1 yr return

44.0%

3 Yr Avg Return

3.7%

5 Yr Avg Return

14.6%

Net Assets

$70.7 M

Holdings in Top 10

56.6%

52 WEEK LOW AND HIGH

$57.9
N/A
N/A

Expenses

OPERATING FEES

Expense Ratio 1.20%

SALES FEES

Front Load N/A

Deferred Load N/A

TRADING FEES

Turnover 225.00%

Redemption Fee N/A


Min Investment

Standard (Taxable)

$1,000

IRA

N/A


Fund Classification

Fund Type

Open End Mutual Fund


Name

As of 03/27/2024

Price

Aum/Mkt Cap

YIELD

Annualized forward dividend yield. Multiplies the most recent dividend payout amount by its frequency and divides by the previous close price.

Exp Ratio

Expense ratio is the fund’s total annual operating expenses, including management fees, distribution fees, and other expenses, expressed as a percentage of average net assets.

Watchlist

$57.96

$70.7 M

0.00%

$0.00

1.20%

HSUTX - Profile

Distributions

  • YTD Total Return 11.6%
  • 3 Yr Annualized Total Return 3.7%
  • 5 Yr Annualized Total Return 14.6%
  • Capital Gain Distribution Frequency Annually
  • Net Income Ratio -0.65%
DIVIDENDS
  • Dividend Yield 0.0%
  • Dividend Distribution Frequency None

Fund Details

  • Legal Name
    Rational Dynamic Brands Fund
  • Fund Family Name
    Rational Funds
  • Inception Date
    Feb 22, 2016
  • Shares Outstanding
    N/A
  • Share Class
    Instl
  • Currency
    USD
  • Domiciled Country
    US
  • Manager
    James Calhoun

Fund Description

The Fund pursues its investment objective by investing primarily in the stocks of companies with the 25 to 50 most attractive and leading brands, from a fundamental and technical perspective, contained in the Alpha Brands Consumer Spending Index (the “Index”). The Index tracks the performance of 200 highly recognizable and relevant U.S. and foreign brands with a business to consumer and business to business focus. Companies with a business to consumer focus primarily operate to create and sell products and/or services to the consumer on a direct basis or through intermediaries. Companies with a business to business focus generally create and sell products and/or services to other businesses, which are typically used to aid these businesses in serving their clients. The Fund’s strategy is based on the premise that consumption drives the U.S. economy with roughly 70% of U.S. GDP derived from household consumption, and that brand loyalty, demographics, and incomes typically drive consumption habits.

Brands are assets owned by a corporation that often represent products and services to an end user. Companies sell products and services under a unique product name or “brand” that has built an emotional connection with customers over time and with large amounts of advertising dollars. The leading brands have embedded themselves in our daily lives and often inspire trust, loyalty and respect.

The Index measures the performance of 180 U.S. listed companies and 20 non-U.S. listed companies selected from 70 sub-industries that are deemed by the index provider’s rules-based methodology to have a large number of companies focused directly or indirectly on the consumer and consumer/business products and services. The Index methodology is designed to track the leading companies by isolating those companies with the highest market cap, three-year total sales and three-year sales growth. By virtue of being at the top of these rankings, a company is deemed a “leading” company in its consumer-focused industry or its business to business focused industry. A company is excluded from the index if (i) it does not rank high enough to be eligible for inclusion based on the methodology described above at the time of initial calculation or in subsequent years’ reconstitutions; or (ii) it is acquired by another company where such acquired company’s shares cease trading on an exchange. The Index is equally weighted and is rebalanced and reconstituted annually in December. The Fund’s investment sub-advisor, Accuvest Global Advisors (the “Sub-Advisor”), is also the sponsor of the Index.

From the universe of securities in the Index, the Sub-Advisor selects the Fund’s portfolio based on its multi-step proprietary investment process. The Sub-Advisor uses fundamental and technical analysis to identify companies to include in the Fund’s portfolio. Fundamental analysis includes analyzing a company’s cash flow, sales, earnings per share, intangible assets, and similar statistics to identify companies that the Sub-Advisor believes have a competitive advantage over other companies. Technical analysis includes analyzing a company’s price movements over various time frames to identify the most attractive buy and sell levels, which helps identify the best time to buy or sell a particular security. The Fund may invest, directly or indirectly through investments in ETFs, in both U.S. and foreign companies included in the Index, including through American Depositary Receipts (“ADRs”), and companies domiciled in emerging markets. Although the Fund may invest in companies of any market capitalization, it expects the market capitalization of the companies held in its portfolio to be $2 billion and above at the time of purchase. From time to time, the Fund may also invest in ETFs to gain exposure to particular consumer-focused and business to business focused industries. In times of economic turmoil or unusually high equity valuations where equity risk is deemed high, or other unfavorable conditions, the Fund may invest in cash and cash equivalents, inverse equity ETFs and in asset classes that have historically been safe havens when equities were experiencing drawdowns, which are U.S. treasury securities, short-term bonds, and the U.S. dollar. The Fund may invest across sectors, and at times might have individual positions that in the aggregate result in significant exposures to specific sectors, such as the consumer discretionary, consumer staples and financials sectors.

The process begins with the identification of the primary characteristics currently driving returns of S&P 500 companies. Examples of such characteristics include growth, value, size, momentum, strong balance sheet (i.e., high assets over liabilities, high total assets over total debt, high cash on balance sheet, low debt to equity ratio), profitability and dividend yield (a financial ratio that indicates how much a company pays out in dividends each year relative to its share price). Multiple baskets of companies included in the Index are then created based on these characteristics. Along with company fundamentals, the Sub-Advisor takes into account interest rate movements and U.S. dollar movements when analyzing stock and sector allocations. The investment process identifies important growth themes, employs single and multi-factor screens to identify those companies with the strongest fundamentals, and analyzes various technical and risk factors to select the companies with the most attractive current price. The Sub-Advisor, based on its fundamental and technical analysis, determines the appropriate weighting of the companies within the Fund’s portfolio. Allocations of the portfolio’s equity assets to cash, cash equivalents, inverse equity ETFs and in asset classes that have historically been safe havens when equities were experiencing drawdowns, which are U.S. treasury securities, short-term bonds, and the U.S. dollar are based on the Sub-Advisor’s proprietary risk dashboard, which monitors current equity market technical indicators (important moving averages and crosses of those averages), macroeconomic fundamental indicators (valuations, GDP growth, inflation trends), as well as interest rate and U.S. dollar movements. The Fund’s allocation of its assets to cash, cash equivalents, and protective ETFs may be significantly skewed towards cash and/or protective assets at times of high market stress.

The companies held by the Fund are sold when there is a change in fundamentals, the target price of the company is met, and/or the Sub-Advisor has identified better investment opportunities.

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HSUTX - Performance

Return Ranking - Trailing

Period HSUTX Return Category Return Low Category Return High Rank in Category (%)
YTD 11.6% -9.6% 28.7% 58.84%
1 Yr 44.0% -11.6% 75.4% 50.13%
3 Yr 3.7%* -26.6% 33.9% 87.88%
5 Yr 14.6%* -14.4% 30.8% 58.58%
10 Yr N/A* -5.3% 19.1% 96.55%

* Annualized

Return Ranking - Calendar

Period HSUTX Return Category Return Low Category Return High Rank in Category (%)
2023 42.5% -74.1% 72.4% 19.59%
2022 -38.8% -85.9% 4.7% 71.24%
2021 5.9% -52.4% 60.5% 57.65%
2020 29.8% -34.3% 145.0% 38.00%
2019 26.6% -21.8% 49.4% 39.04%

Total Return Ranking - Trailing

Period HSUTX Return Category Return Low Category Return High Rank in Category (%)
YTD 11.6% -9.6% 28.7% 58.84%
1 Yr 44.0% -11.6% 75.4% 50.13%
3 Yr 3.7%* -26.6% 33.9% 87.88%
5 Yr 14.6%* -14.4% 30.8% 58.58%
10 Yr N/A* -5.3% 19.1% 96.26%

* Annualized

Total Return Ranking - Calendar

Period HSUTX Return Category Return Low Category Return High Rank in Category (%)
2023 42.5% -4.6% 72.4% 28.95%
2022 -35.4% -61.7% 5.6% 78.76%
2021 15.0% -39.8% 118.1% 80.02%
2020 45.3% 2.8% 149.2% 21.52%
2019 27.0% -5.2% 49.4% 91.73%

NAV & Total Return History


HSUTX - Holdings

Concentration Analysis

HSUTX Category Low Category High HSUTX % Rank
Net Assets 70.7 M 242 K 222 B 91.51%
Number of Holdings 27 1 3217 93.93%
Net Assets in Top 10 35.6 M 104 K 111 B 89.21%
Weighting of Top 10 56.61% 0.7% 205.0% 20.29%

Top 10 Holdings

  1. AMAZON.COM INC 14.67%
  2. LIVE NATION ENTE 6.29%
  3. LULULEMON ATH 4.72%
  4. COSTCO WHOLESALE 4.61%
  5. KKR CO INC-A 4.60%
  6. MICROSOFT CORP 4.57%
  7. APOLLO GLOBAL MA 4.39%
  8. VISA INC-CLASS A 4.36%
  9. MERCADOLIBRE INC 4.22%
  10. L'OREAL-UNSPONSORED ADR 4.18%

Asset Allocation

Weighting Return Low Return High HSUTX % Rank
Stocks
99.68% 0.00% 130.05% 17.37%
Cash
0.68% -1.50% 173.52% 66.27%
Preferred Stocks
0.00% 0.00% 7.84% 26.73%
Other
0.00% -43.49% 59.52% 31.79%
Convertible Bonds
0.00% 0.00% 1.94% 14.02%
Bonds
0.00% 0.00% 104.15% 17.79%

Stock Sector Breakdown

Weighting Return Low Return High HSUTX % Rank
Consumer Cyclical
36.87% 0.00% 62.57% 0.68%
Financial Services
29.03% 0.00% 43.06% 1.10%
Technology
20.93% 0.00% 65.70% 93.24%
Consumer Defense
8.49% 0.00% 25.50% 7.26%
Communication Services
4.68% 0.00% 66.40% 90.71%
Utilities
0.00% 0.00% 16.07% 37.84%
Real Estate
0.00% 0.00% 16.05% 72.13%
Industrials
0.00% 0.00% 30.65% 93.83%
Healthcare
0.00% 0.00% 39.76% 99.24%
Energy
0.00% 0.00% 41.09% 58.11%
Basic Materials
0.00% 0.00% 18.91% 76.27%

Stock Geographic Breakdown

Weighting Return Low Return High HSUTX % Rank
US
99.68% 0.00% 130.05% 14.00%
Non US
0.00% 0.00% 78.10% 40.81%

HSUTX - Expenses

Operational Fees

HSUTX Fees (% of AUM) Category Return Low Category Return High Rank in Category (%)
Expense Ratio 1.20% 0.01% 19.54% 31.53%
Management Fee 0.75% 0.00% 1.50% 77.90%
12b-1 Fee N/A 0.00% 1.00% N/A
Administrative Fee N/A 0.01% 1.02% N/A

Sales Fees

HSUTX Fees (% of AUM) Category Return Low Category Return High Rank in Category (%)
Front Load N/A 2.25% 8.50% N/A
Deferred Load N/A 1.00% 5.00% N/A

Trading Fees

HSUTX Fees (% of AUM) Category Return Low Category Return High Rank in Category (%)
Max Redemption Fee N/A 1.00% 2.00% N/A

Related Fees

Turnover provides investors a proxy for the trading fees incurred by mutual fund managers who frequently adjust position allocations. Higher turnover means higher trading fees.

HSUTX Fees (% of AUM) Category Return Low Category Return High Rank in Category (%)
Turnover 225.00% 0.00% 316.74% 99.43%

HSUTX - Distributions

Dividend Yield Analysis

HSUTX Category Low Category High HSUTX % Rank
Dividend Yield 0.00% 0.00% 28.41% 51.52%

Dividend Distribution Analysis

HSUTX Category Low Category High Category Mod
Dividend Distribution Frequency None Annually SemiAnnual Annual

Net Income Ratio Analysis

HSUTX Category Low Category High HSUTX % Rank
Net Income Ratio -0.65% -6.13% 3.48% 72.74%

Capital Gain Distribution Analysis

HSUTX Category Low Category High Capital Mode
Capital Gain Distribution Frequency Annually Annually Semi-Annually Annually

Distributions History

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HSUTX - Fund Manager Analysis

Managers

James Calhoun


Start Date

Tenure

Tenure Rank

Oct 17, 2017

4.62

4.6%

ames serves as Portfolio Manager and a member of the Investment Committee at Accuvest Global Advisors. His focus is alternative investment strategy research and development. As a member of the investment committee, his responsibilities include research, investment analysis, macroeconomic modeling, asset allocation, and performance attribution. Before joining AGA, James was a portfolio manager and senior research analyst for a multi-alternative strategy mutual fund. James obtained Bachelor of Science degrees in Finance and Economics from the University of Nevada, Reno. His studies emphasized Risk Management and Derivatives, Portfolio Management and Optimization, International Finance and Foreign Exchange, Advanced Macro and Micro Economics, Statistics, and Econometrics. James has over eleven years of investment management experience. He holds a Chartered Financial Analyst designation (CFA) and is NASAA Series 65 certified.

Eric Clark


Start Date

Tenure

Tenure Rank

Oct 17, 2017

4.62

4.6%

Eric C. Clark, a Portfolio Manager of the Accuvest Global Advisors since 2016. Mr. Clark founded the Alpha Brands investment strategy in 2016. Prior to joining the Accuvest Global Advisors , Mr. Clark was a Regional Vice President of Transamerica from 2014 to 2015; Regional Vice President of Lord Abbett from 2013 to 2015; and Portfolio Manager for Breakaway Partners from 2005 to 2013. Mr. Clark graduated with a Bachelor of Arts in Urban Planning with emphasis in Real Estate and Economics from the University of Maryland, College Park.

David Garff


Start Date

Tenure

Tenure Rank

Oct 17, 2017

4.62

4.6%

David serves as the President of Accuvest Global Advisors. He heads the Investment Committee and Research teams. David’s responsibilities include oversight of the firm’s asset allocation process, CST investment strategy, country selection model and liquid alternatives portfolios. He began his investment career in 1992 with Merrill Lynch, and then spent 10 years as a consultant with Smith Barney, serving the needs of affluent families, Foundations and Endowments. David graduated with a B.A. in Economics and Spanish Translation from Brigham Young University, and a Masters Degree in Business Administration, with a concentration in Finance, from the Haas School of Business at the University of California, Berkeley. He earned the Certified Investment Management Analyst designation as well as an Alternative Investments Certificate, both taught under the joint auspices of the Wharton School of Business, and the Investment Management Consulting Association (IMCA). David is a frequent conference speaker on the subjects of global investing, ETFs and country selection. He has been featured on TV, radio and in print media with Bloomberg, CNBC, Fox Business, Wall Street Journal, Morningstar and Barron’s. In 2015, David was recognized by IMCA with the 2015 Edward D. Baker III Journal Research Award for his whitepaper entitled Multi-style Global Equity Investing: A Statistical Study on Combining Fundamentals, Momentum, Risk, and Valuation for Improved Performance.

Tenure Analysis

Category Low Category High Category Average Category Mode
0.04 54.45 8.21 3.08