What the AOL Upgrade Means for Mutual Fund Investors (AOL)

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What the AOL Upgrade Means for Mutual Fund Investors (AOL)

Shauna O'Brien Jan 08, 2015



Inside the Analyst Move


According to the analyst: “We continue to view AOL as an attractive way for investors to capture positive trends in both programmatic advertising and online video, as Adap.tv and other tools in its programmatic ad stack continue to help marketers consolidate data and drive efficiencies in branded advertising with more targetable and engaging ad formats. In this report, we find that AOL’s advantage within video continues to accelerate from a consumer perspective, with recent traffic data showing user growth that outpaces larger platforms, including Facebook. Additionally, using an analysis of publisher penetration data, along with other industry checks, we find AOL’s exposure to ad fraud to be well managed, despite recent industry estimates that it will account for up to 15% of lost ad revenue in 2015.”


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