Verizon Vies for Mobile Ad Space in AOL Acquisition

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Verizon Vies for Mobile Ad Space in AOL Acquisition

Jeff Valks May 13, 2015

The Acquisition

“Certainly the subscription business and the content businesses are very noteworthy. For us, the principal interest was around the ad tech platform,” said John Stratton, President of Operations for Verizon.

Price-wise, AOL closed at $42.59 on Monday afternoon. However, when news of the multi-billion dollar deal broke early Tuesday morning, its shares shot up immediately with an opening price of $50.17, hitting a day-high of $50.75 before settling down at $50.52 at the close. Conversely, shares of VZ finished in a less-than-impressive fashion having moved up just 22 cents to finish the day at $49.62.

The deal is still pending regulatory approval and won’t officially close until the summer—precisely when Verizon says it plans to launch video services set to focus entirely on the mobile platform.

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