Every week, we bring you a curated list of articles hand-picked by industry veteran Kristan Wojnar to help you grow your investment advisory practice. Follow our Practice Management Channel to differentiate yourself with new ideas and build enduring client relationships.
Our roundup for this week examines Google AdWords, assessing your practice and updating your headshot. We are kicking off the week with a piece that explains the ins and outs of Google AdWords. Next up is a blog that looks at how to assess your advisory practice. Our final piece for the week describes how to create professional headshots powered by artificial intelligence platforms.
Google AdWords can not only help you attract new ideal clients, but it is also cost effective. By using specific keywords and localizing your target market, it just may help you expand your business. This piece explains how Google AdWords works while keeping compliance in mind.
This author says a practice may be doing well and making money without knowing whether it is winning or losing compared to the competition. Advisors should become part of a benchmarking group or study to see how they measure up. Check out this quick video to learn more about the benefits of participating in a benchmark assessment.
Are your headshots outdated or of poor quality? Whether you need a new bio picture or profile shot for your social channels, this piece recommends two platforms to create professional quality headshots by leveraging artificial intelligence.